منزله خبر الساعه 4 و خمس دقايق
الخبر
LONDON, July 18, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Other OTC:QTCE.PK - News), software developer for marketing communications, announced the official launch of its mobile advertising technology package with comprehensive coverage of all mobile communication modes.
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Quantech's new development targets audiences across all four mobile channels: the mobile Web, video broadcast and VOD, downloadable Java applets and games, and text messaging. With this wealth of data, Quantech new mobile advertising platform provides the basis for extremely effective customized marketing.
Quantech's new package allows advertisers to create all-around campaigns that target existing and potential customers by handset, device type, browser, carrier and content. Quantech can target nationwide, or by local geography with 25-, 50-, or 100-mile radii from a single zip code. Quantech also links advertisers and publishers of mobile content in mutually beneficial joint exchanges by allowing advertisers to target recipients on a content basis from the over 40 different content partners, ranging from news and sports, to entertainment and dining out.
Mobile communications and entertainment remains one of the hottest sectors in the InfoTech market. About 700 million cell phones were sold worldwide during 2005, making the cellular phone by far the fastest-selling single item of consumer electronics. Most new cell phones carry numerous advanced features including MP3 players, digital cameras and high speed (3G) internet access. According to a new study published by The Shosteck Group, there is potential for this market to grow rapidly over the next five years. The study predicts that under the most optimistic scenario, the global market could grow to US$9.6 billion by 2010.
``Cellphones have rapidly become complex, multi-purpose personal communication devices, as well as devices for financial transactions, with increasingly powerful circuitry and batteries. Significant growth is expected in the U.S., where cell phone market penetration is slightly over 61%, as well as emerging markets worldwide. As cellphones become the personal communication device of choice, astute marketers will develop marketing campaigns that utilize these special cellular communication features to improve marketing campaign effectiveness,'' says Liat Matilsky, CEO of Quantech.
For marketers, mobile marketing and advertising has great promise -- it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. As display advertising (banner ads) and search, and even TV-style advertising, come to mobile, the opportunities for marketers to reach and engage with consumers through this medium will expand even further.
الخبر
LONDON, July 18, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Other OTC:QTCE.PK - News), software developer for marketing communications, announced the official launch of its mobile advertising technology package with comprehensive coverage of all mobile communication modes.
ADVERTISEMENT
Quantech's new development targets audiences across all four mobile channels: the mobile Web, video broadcast and VOD, downloadable Java applets and games, and text messaging. With this wealth of data, Quantech new mobile advertising platform provides the basis for extremely effective customized marketing.
Quantech's new package allows advertisers to create all-around campaigns that target existing and potential customers by handset, device type, browser, carrier and content. Quantech can target nationwide, or by local geography with 25-, 50-, or 100-mile radii from a single zip code. Quantech also links advertisers and publishers of mobile content in mutually beneficial joint exchanges by allowing advertisers to target recipients on a content basis from the over 40 different content partners, ranging from news and sports, to entertainment and dining out.
Mobile communications and entertainment remains one of the hottest sectors in the InfoTech market. About 700 million cell phones were sold worldwide during 2005, making the cellular phone by far the fastest-selling single item of consumer electronics. Most new cell phones carry numerous advanced features including MP3 players, digital cameras and high speed (3G) internet access. According to a new study published by The Shosteck Group, there is potential for this market to grow rapidly over the next five years. The study predicts that under the most optimistic scenario, the global market could grow to US$9.6 billion by 2010.
``Cellphones have rapidly become complex, multi-purpose personal communication devices, as well as devices for financial transactions, with increasingly powerful circuitry and batteries. Significant growth is expected in the U.S., where cell phone market penetration is slightly over 61%, as well as emerging markets worldwide. As cellphones become the personal communication device of choice, astute marketers will develop marketing campaigns that utilize these special cellular communication features to improve marketing campaign effectiveness,'' says Liat Matilsky, CEO of Quantech.
For marketers, mobile marketing and advertising has great promise -- it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. As display advertising (banner ads) and search, and even TV-style advertising, come to mobile, the opportunities for marketers to reach and engage with consumers through this medium will expand even further.
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